Summer Breeze: Pure Michigan Campaign Highlights Great Lakes Bay Region

14 Mar

By Mark Kawiecki

Pure Michigan ads aren’t anything new. In fact, the Pure Michigan campaign has now been active for nearly 10 years! Launched in 2006, the campaign has been highly recognized for its effectiveness at bringing tourism and attention to the wonderful state of Michigan.

Pure Michigan’s most recent television ad focuses on the Great Lakes Bay Region. I have really enjoyed all of the Pure Michigan ads, but this one is especially exciting because it will be bringing positive attention to our region. You might recognize some familiar places that are featured in the video like the Tridge, Dow Gardens, Currie Municipal Golf Course, Bay City’s Riverwalk and Frankenmuth’s downtown.

Michigan deserves a big pat on the back from the success of the campaign through the years. Statistics for 2013 show that the Pure Michigan campaign drove more than 4 million trips last year, generating $1.2 billion in economic impact. For the $13 million that was spent on out-of-state advertising, the campaign generated $86.5 million in tax revenue from visitor spending, a return of $6.66 for ever dollar spent.

The 2014 Pure Michigan national campaign will be launching March 17. Due to the success of their efforts, Michigan will also be increasing their international marketing in new areas like Toronto. Presence in global markets like Great Britain, Germany and China will also be increasing.

What do you think of the new ad? Does it represent the region well? Comment below with your thoughts.


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