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SOCIAL MEDIA MONDAY! Social Media Strategies for Businesses

18 Nov

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As social media and technology become a more critical part of our everyday lives, stop and think about your business or organization. Are you also making social media a critical part of your business strategy? While many of you may have a social media presence, are you engaging with your customers on these platforms and meeting your goals?

With a little planning and effort, your business or organization can use social media effectively. Here are my top 10 tips for social media strategy.

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1. Be Where Your Customers Are.
Use the social media sites your audiences are using. You don’t have to be on ALL the social media sites out there. If most of your customers are on Facebook or Pinterest, explore just using those tools for your business. If you’re not sure where your audiences are, just ask! Have a conversation with your customers or patrons and see what they’re using. This is a simple question that will get you started on the right path. However, the most common social media sites include Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Vine.

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2. You MUST find ways to be efficient.
Social media is not free. Social media costs you your time, energy and effort. To be as efficient as possible, pick the social media sites that will be key to communicating with your audiences, determine your goals, and define who will be responsible for the content creation and day-to-day upkeep of the sites.

3. Success cannot be measured solely by followers/fans.
Obtaining more followers can be a great goal when you first establish a presence on social media, but it is not a sustainable goal. Focus on engaging with audiences. After you grow a base of loyal followers/fans, measure success on the quality of engagement and conversation you have with them.

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4. Follow the 70-20-10 rule.
Social media does not equal self-promotion. Be an expert in your industry. When consumers trust your content, they’ll trust your products. Do not just talk at your audiences with things such as “Buy this new product!” or “Come to our event!” This general rule should help you:

  • 70%: Share content that adds value to the community.
  • 20%: Engage with your audiences.
  • 10%: Blatantly self-promote your business.

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5. Set goals and strategies.
What do you want to accomplish? What audiences are you trying to reach? Make sure these goals and strategies are specific, measurable, attainable, within reach and have a timeframe.

6. Get help.
See what similar businesses or brands are doing to get ideas for your business. Learn from the work of others while tailoring it to fit your needs and goals. There’s no need to reinvent the wheel!

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7. Advertise that you’re using social media.
A lot of times, your audiences aren’t going to search for you on their own. Put it out there and notify them which sites you’re using. You can also go a step further by giving a call to action and encouraging your supporters to join your social media networks. And advertising doesn’t always mean spending money! Print out a flyer or poster to keep in your business. Put icons on your business cards. Just flat out tell people when you talk to them!

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8. Reach out to local influencers.
Network online and offline. When you create contacts offline, they will be more likely to share or retweet your posts and help you spread the word. You also may consider getting involved with online communities related to your business.

9. Establish a culture of transparency.
Be ready to face negativity and criticism. People like to speak their mind. Don’t be evasive. Be open and honest and try to resolve the problem.

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10. Evolve.
Change your goals and strategies as social media, technology and your business change.

Does anyone have other tips to add? Or do you have examples of how your social media has been effective? Please share! We’d love to hear from you!

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Small Project – HUGE Impact!

15 Oct

100 Young Professional Club

Once again the 100 Young Professionals Club was able to make a significant contribution to a local organization. Creative 360 was the chosen nonprofit to donate our pooled monies to at the meeting on October 3.

Karl Ieuter, who is a board member at Creative 360, had his name chosen out of the bowl to be one of the three presenters. He informed the group that Creative  360 has been trying to fundraise for new carpet. According to Karl, they have been struggling with it because it’s not an exciting project and not many people      were willing to give. Creative 360 had already raised $6,000 on their own and only needed a little more to complete their fundraising.

100 Young Professionals Club

With the 100 YP Club’s $2,300, we completed the fundraising so that Creative 360 can purchase new carpet. Even though this is a small project, we really made a    HUGE impact! Without our support, Creative 360 may not have been able to finish this crucial upgrade.

The other presenters at this meeting talked about projects with the Mid-Michigan Royal Family Kids and the Midland Area Partnership for Drug-Free Youth.    People can nominate the same organization and project at each meeting so these organizations could be chosen again at future meetings.

Not only was the donation a success and very heartwarming, but we increased the number of our Club’s members! In April, we had 32 members, and after the October meeting, we are up to 46 members! Our goal is to get to 100 members though, so if anyone would like to join, or knows of someone who would like to join, please contact Jennelle Maki at the Chamber and let her know! She can get you all the necessary information. You can also learn more about the Club in general at the Chamber’s website.

The next 100 YP Club meeting is TBD so check back for more information and stay tuned! At the next MYPros luncheon, the check for $2,300 will be presented to a representative from Creative 360 and all members of the Club will be recognized.

Social Media Monday: RSS isn’t dead!

16 Sep

Google-RSS-ReaderAll of us have different interests and find a variety of topics interesting. Newspapers are dying and there’s millions of different resources on the Internet. So how can you get the content you want right at your fingertips? RSS feeds of course! However, how do you know which ones to use and what’s the best for you? Here are a few of my favorites that maybe you’ll like as well!

ZiteZite, a social news app, is one of my favorites. Zite is “an intelligent magazine that helps you discover interesting things to read.” All you have to do is tell the application what your favorite topics are; it can literally be ANYTHING. There’s fashion, sports, celebrity gossip, arts & culture, crafts, productivity and even Michigan! Once you subscribe to your favorite topics, it aggregates articles into “Your Top Stories” and presents it in a very visually appealing, easy-to-read format. It’s even integrated with the app, Pocket.

Pocket lets you recall a web page or article that you’ve saved so you can view it anytime on any device, even without an internet connection. Pocket is integrated into more than 362 applications across many platforms you probably already use, such as Twitter. You can also install browser extensions to save articles to Pocket right from your desktop.

FeedlyIf you were a Google Reader user, you know Google has discontinued its service. But don’t fear! RSS is not dead just because Google dropped it! There are a ton of other apps that have picked up the slack, such as Feedly. You can import your Google Reader feeds into the app and read your feeds in a variety of views – “magazine,” “headlines,” “mosaic,” “timeline,” etc. It also lets you send articles to Evernote and Pocket, or save them in an internal “Saved” folder.

If you’re in to social media and want to stay on top of all the fast-changing trends, a great resource to subscribe to is Rabbitgram! Rabbitgram is a daily e-mail from a London agency that gathers together the day’s top social media stories. No need to go exploring for what’s new; it all comes to you!

I could go on and on about all the options and apps we have, but no one would want to read it all. If you want to see what other RSS Reader apps are available, click here for the latest scoop and all the essential ones.

What are some apps you use to aggregate all your news? Which are your favorites? Comment and tell us!

Fury at Currie Recap

23 Jul

“I went to a party…and par 3 golf broke out” certainly was right! Last Friday, July 19, MYPros were golfing at Currie Municipal Golf Course, but having lots of fun too! I’m not a regular golfer and a lot of the other MYPros out there weren’t either. You didn’t have to be good at golf to enjoy this event! It was just relaxing to be outside enjoying the time with friends. And it never hurts to get out of work a little early on a Friday! 🙂 We hope you didn’t miss out, but if you did, hopefully these photos will entice you to come next year! For even more photos, visit the MYPros Facebook Page.

Beautiful weather + friends + fun = A perfect day

Perfect weather + friends + fun = A beautiful day

There were a lot of fun challenges, including putting with a pool cue!

There were a lot of fun challenges, including putting with a pool cue!

Fury at Currie 3

Another challenge! Not only did you have to tee off a milk jug, it was right next to water! I bet that equaled trouble for some golfers!

Another challenge! Not only did you have to tee off a milk jug, it was right next to water! I bet that equaled trouble for some golfers!

Including these matching ladies! :)

We had some really fun golf outfits at the event!

We had some really "unique" golf outfits too!

Talk about bright!

Teeing off with oven mitts felt weird!

Teeing off with oven mitts felt weird!

Fore? Or admiring her shot?

Fore? Or admiring her shot?

After golf was over, we all sat down for food, drinks and LOTS of prizes!

After golf was over, we all sat down for food, drinks and LOTS of prizes!

Fury at Currie 6 Fury at Currie 5